We’ll get to the ins and outs of brand confusion but firstly I want bring your attention to confusion in general. When I was in school I dreaded maths, I was in bottom set and would hope the teach never picked on me. I hated it because I usually didn’t understand the maths equation staring me down from the white board.I usually would make myself as small as possible in the class room, inside feeling frustrated, annoyed and judging my intelligence. But once the bell rang for me to leave or more like escape… I felt this rush of relief wash over me. It was done for the day. Maybe you too can think back to a time when you didn’t understand something? It might not be maths, like it was for me. But I’m sure you have encounter something more recently. As simple as the printer suddenly deciding not to work.
<h2>Did You Know?! </h2>
Did you know when we are faced with something difficult to comprehend it drains our energy. Because we are forced to think about it long and harder to make head or tail of it. Our immediate reaction is a wanting to redirect our attention away from this confusion. And find something easier to refocusing on because that will feel more comfortable. Therefore it should come as no surprise, that nobody wants to buy something that they don’t understand. It’s vitally important all brands are created to be clear and direct. In order to not loose your ideal peoples attention and cause that frustrating confusion.
<h2>Get Ultra Clear With Your Brand </h2>
In today’s episode I want to discuss how so many one-driven businesses overcomplicate their branding. We’ll discuss the reasons DIY branding is more susceptible to brand confusion. Helping you avoid these common pitfall and build a simplified brand that will be more effective. So your brand can increase the likely hood of signing a client or making a sale. When a brand feels complicated usually this means it’s trying to say and be one too many things. Your brand is a slow burn, it shouldn’t be a fire hydrant, screaming about all the things it cares about at once. So how does brand confusion start?
<h2>Common DIY Branding Issue That Lead To Brand Confusion</h2>
For anyone who is DIYing their own brand confusion can arise because you just aren’t sure about who you are. And what a brand is suppose too entail. Therefore your brand feelings like a very delicate shell, you might have got some pretty visual but have very little substance to match. Maybe you have sat down and taken the time to figure out who you are and your message. But you’re find yourself forever updating it changing your instagram bio on your business page. And updating you look to match your new brand strategy. I can see that you’re trying to do the right thing but…You’re being a typical perfectionist like me forever better something that should be left alone. So, yes you may have a brand strategy written out. But it sounds like you don’t trust it. If you have no trust in your strategy you’ll have little confidence in your message. And all this can come across confusing
<h2>Trying To Be A Brand That’s Liked By Everyone Leads To Nobody</h2>
Or maybe you’ re scared. Scared that someone isn’t going to like us. So there is a big temptation for us to people please when building a brand. But this method inevitably waters down your brand message. You get suck standing in brand limbo because you’re too worried to go one way or another and upset someone. So by not making any decisions here, you become this space of general noise. You have no direct brand message for you people to follow and connect with you. Whichever situation sound similar to yours I’d like to help. So the main issue is your brand is confusing. Confusing because you have no clue who you are and neither do your people. Confusing because your keep changing on who you are and what you look for week to week. Confusing because either your saying everything you think they want to hear, but nothing that’s really important.
<h2>How To Stop The Brand Confusion</h2>
Firstly you want little confusion as possible. If you’ve felt overwhelmed in the past with building your brand. It might be because you’ve heard so many things about what it should include. So in order build a clear brand you personal can’t be confused either. Let’s get you ultra clear on the follow questions. I think the best place for you to start is not your why but your vision. Your why can be a tall order at the beginning of your brand building process and that can feel like an overwhelming and daunting task. So think about your visions, this is the future reality you wish you and your brand to achieve. The key thing to remember when coming up a with a visions is there isn’t an actual finish line. It’s something that your brand will continuously striving towards. I’m sure you’re probably sick and tired of hearing about visions, mission and values. But there is a reason why we go on about it all. And it’s because it all helps you build a strong & clear brand.
<h2>Vision, Mission & Values</h2>
Plus vision, mission and values are very much link together. Think of each like a dominos, each one really does help you lead to the next. So when you are focused on your vision hopefully you will start to make connection to how you’ll do it and why you exit. You’re why and will take the form of either your mission and purpose statement or a blend. Your why is the thing that compels your people to see the importance of your brand. If you want a compelling brand story, you need to know you’re why. Why you exist that gone far beyond money. Your business why is the deeply nested emotional pull within your brand. And I would arguable say the most critical element in the brand building process. Which is ironically where I see a lot of people trip up.
<h2>Remember Your Brand Can Only Be As Clear As You Are</h2>
Remember your why doesn’t have to be reinventing the wheel. So remove that huge amount of pressure of it. Yes it’s important but look at the question with simplicity and honestly. Once you’ve got an idea on your why. You should be able to start identifying which values your brand should to live by. In order to support and achieve your vision and why. By write each of these statements you should be able to communicate clearly and directly. Who your brand is and what it does for your people. If you still are confused about the above you’ve not finished your brand strategy. Your brand can only be as clear as you are. And the best way to get clear is through thinking it out. And getting it down into concise’s words and statements.
<h2>Simplify & Get Clear With Your Brand Today</h2>
I really hope todays episode helps anyone struggling to make sense of their brand. Building a brand or re-branding can feel like a very daunting task, specially if your DIYing it by yourself. But . However, I believe you have now got some simple but effective steps to help you get clear and avoid anymore brand confusion with your people. If you want to take a deeper dive into brand strategy go check out episode 3 On How to build you brand in 5 simple steps.